Basic Purpose:
* Maximize customer value through the design of new P&S, pricing, marcom, promotions & targeted campaigns for the Business segment
Main Duties & Responsibilities:
* Design Marketing plan in terms of campaigns and P&S for the Business segment (Corporate and SME groups)
* Support and PMO campaign and P&S implementation (conducted by P&S) assisting the implementation process with content related information and ensuring implementation follows designed concept
* Collect cross-functional business requirements and feedback for new developments
* Develop full ownership of the Business segment through a comprehensive understanding of the Business segment, leveraging support of the Business Intelligence Unit when necessary
* Maintain and update Business segmentation (Corporate and SME)- reassess as necessary
* Perform idea challenge/ screening/ filtering and validation of potential initiatives suggested by the Business segment teams before final delivery and approval by marketing director
* Manage the deployment of VBM practice contributing for the optimization of the customer experience in terms of campaigns and customer touch points
* Manage all relevant aspects of the Business segment that can affect the value proposition of the segment - ensure retro-feeding from Sales to develop/improve value proposition
* Ensure the commercial tracking (commercial KPIs) of the P&S and campaigns launched and share the feedback with the required parties
* Monitor segment performance and report to the Marketing Director
Monitor budget control of the different segments to ensure profitability
Key Result Areas
Manage the creation, delivery, and implementation of the Business segment strategy to achieve set targets
* Total Subscribers - Corporate and SME
* Revenues
* MoU
* ARPU
* Churn
Gross margin per segment/product
Competencies & Qualifications:
* Relevant experience and qualification
Note: you will be required to attach the following:
1. Resume/CV
Business Unit: Zain Nigeria Division: Marketing
Location: Nigeria - Lagos Closing Date: 05-May-2010
Apply
Main Duties & Responsibilities:
* Design Marketing plan in terms of campaigns and P&S for the Business segment (Corporate and SME groups)
* Support and PMO campaign and P&S implementation (conducted by P&S) assisting the implementation process with content related information and ensuring implementation follows designed concept
* Collect cross-functional business requirements and feedback for new developments
* Develop full ownership of the Business segment through a comprehensive understanding of the Business segment, leveraging support of the Business Intelligence Unit when necessary
* Maintain and update Business segmentation (Corporate and SME)- reassess as necessary
* Perform idea challenge/ screening/ filtering and validation of potential initiatives suggested by the Business segment teams before final delivery and approval by marketing director
* Manage the deployment of VBM practice contributing for the optimization of the customer experience in terms of campaigns and customer touch points
* Manage all relevant aspects of the Business segment that can affect the value proposition of the segment - ensure retro-feeding from Sales to develop/improve value proposition
* Ensure the commercial tracking (commercial KPIs) of the P&S and campaigns launched and share the feedback with the required parties
* Monitor segment performance and report to the Marketing Director
Monitor budget control of the different segments to ensure profitability
Key Result Areas
Manage the creation, delivery, and implementation of the Business segment strategy to achieve set targets
* Total Subscribers - Corporate and SME
* Revenues
* MoU
* ARPU
* Churn
Gross margin per segment/product
Competencies & Qualifications:
* Relevant experience and qualification
Note: you will be required to attach the following:
1. Resume/CV
Business Unit: Zain Nigeria Division: Marketing
Location: Nigeria - Lagos Closing Date: 05-May-2010
Apply
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